Followmont Transport has unveiled a purple themed truck in celebration of International Women’s Day.
The new 14-pallet UD Quon has been painted purple as a mark of endorsement for women’s equality.
A tagline “embracing diversity in transport” with a giant W faded into the background features on the curtains.
Managing Director, Mark Tobin, said the truck is dedicated to the women of Followmont Transport and acts as a travelling billboard to promote diversity in the road transport industry.
“We are very fortunate at Followmont to be surrounded by so many talented women, who all contribute to make our business the great company it is today,” he said.
“It doesn’t matter if they have been here for their whole career, or they are only new, the passion and enthusiasm they bring to their roles does not waver,” said Tobin.
“We all enjoy working as a team and we want to spread the word to have more females understand the different career opportunities available to them in transport.”
For the future of the industry, Tobin said more needed to be done to show that it was not just a career for males, but a viable choice for anyone.
“It doesn’t matter who you are or where you come from, you just need a can-do attitude and you will succeed, whether you want to be a professional driver, a Depot Manager or a Business Analyst, it’s a great career and you’ll thrive,” he said.
With the transport industry not always top of mind for female job seekers, the campaign aims to change people’s perception and help them understand the career paths on offer.
Local PUD Driver for Followmont, Kellie Hayden, featured in a video to support the events message. In it she explained how starting with the company was the best decision she has made.
“I got my truck licence four years ago and drove past Followmont every day for three years, and then six months ago I got the opportunity to join the team, and I’ll never change that,” she said.
“One of the things I love about this place, is the leadership and support, not only from the people that I work with out on the road, but also our leaders, our management and our training and development programs,” said Hayden.
“I would highly recommend the transport industry to any female and would tell them to just come and give it a go.
“It’s not scary, it’s not hard, you’ll actually really enjoy it, and it will be one of the best decisions you’ll ever make.”
In partnership with Commonwealth Bank and UD Trucks Australia, the event hosted industry operators, suppliers, and partners, all coming together to not only celebrate women in transport, but to act as champions and brainstorm how to attract more females into industry.
Lauren Pulitano, Vice President, Government Sales & UD Trucks Australia, the official MC for the event, was thrilled to take part in the handover.
“I was truly honoured when Followmont approached me to lead the celebration, seeing everyone come together shows we are all ambassadors and I feel proud to know our industry is in good stead,” said Pulitano.
The new truck will be part of a Truck and Trailer Display at the Brisbane Truck Show from 18-21 May.
Followmont Transport recently extended its services through an acquisition.