Vehicle manufacturer, Renault Australia, has announced changes in its senior management.
This week the company officially appointed Deon Bradley to the role of General Manager Network & Business Development and named Brendan Fulton as the new Aftersales Marketing Manager.
Bradley will be given the responsibility for the development of a rolling strategy driving awareness and aspiration for the Renault brand.
Boasting a successful career in third party logistics and automotive, Bradley joined the company in March this year as a Dealer Business Manager.
This promotion will see him become part of the Renault Australia executive team.
“I’m excited at the opportunity to work with the network developing our omnichannel strategy to continue to grow the business and deliver a seamless customer experience between online and the showroom,” he said in a statement.
“It’s a great time to take a senior role with a company blessed with a strong line-up in growth sectors and the impending arrival of two exciting new SUVs.”
Renault Australia Managing Director Anouk Poelmann said Bradley’s appointment was further proof of the company’s long-term plans locally.
“This is a key appointment for the company as we work to develop our mid to long term strategy for the brand in Australia,” she said.
“Deon will work closely with our Dealers and product planning division to improve the profitability and sustainability of the network in conjunction with Groupe Renault’s long-term strategy,” she said.
Meanwhile it is anticipated Brendan Fulton will bring a wealth of experience to the role of Aftersales Marketing Manager having formerly been an aftersales manager with multiple automotive OEMs including Subaru and Hyundai.
Fulton joined Renault as a Dealer Business Manager earlier this year.
“Renault is on the cusp of an exciting new phase and we are working closely with the Dealer Network to drive the brand forward,” he said.
“This new role is not simply about driving parts and accessories sales performance. A key focus for me will be driving strong initiatives to grow service retention and increase owner loyalty,” said Fulton.
Fulton’s experience in aftersales and working with dealers made him an ideal choice for the newly created role according to Poelmann.
“Aftersales is a critical element of the business for our dealers and one the senior team is committed to improving. With Brendan’s appointment following on the heels of our new 5-5-5 Easy Life Service Package we are putting the building blocks in place to cement Renault’s future prosperity,” she said.
The appointments come as Renault Australia seeks to strengthen its senior management team.
Last week it announced the appointment of a new Light Commercial Vehicles Product Manager.
(Image: Deon Bradley Renault Australia General Manager Network & Business Development).