Renault Trucks targets younger demographic with video game test drive

For the first time in the heavy goods vehicle sector, French manufacturer Renault Trucks will present one of its vehicles in the Euro Truck Simulator 2 video game as part of a virtual driving experience.

Renault Trucks is offering its fans a new, innovative and interactive experience as of next week in which they can take a seat in the cab of the  Renault Trucks T and T High 2021.

Here they can go for a drive in the truck driving simulation video game.

In the video game the new ergonomics of the driver’s cab and the comfort of the truck can be appreciated, in urban areas, on regional roads or on motorways.

Anyone interested in piloting Renault’s long haul designed truck can do so by logging on to the Euro Truck Simulator 2 PC game, enjoyed by more than nine million players worldwide, or share the driving experiences of other players using the hashtag #renaulttrucksevolution on social networks.

The exterior design, driving position and cab layout will all be upgraded and all can be tested on 6 April when the Euro Truck Simulator 2 is unveiled to the public.

A high level of safety for drivers and road users has also been central to the development of the Renault Trucks T, C and K ranges.

Vehicle productivity has also reportedly been improved, with ever lower fuel consumption and CO2 emissions and increased vehicle availability, due notably to the related Predict predictive maintenance contracts according to Renault Trucks.

The Euro Truck Simulator 2 gaming community will also get to see the Renault Trucks T 2021 hidden under a red veil in front of the Renault Trucks dealerships in the game.

Renault Trucks will offer competitions on its social networks, with many prizes to be won while attendees await for the truck to be unveiled.

The original equipment manufacturer this week announced it would make available an all-electric offering in each segment, namely distribution, construction and long distance.

Renault Trucks would establish an organisation dedicated to electric mobility to support a complete and competitive range in the market.